Wow! Corona continues to impress/amaze me.
I'm used to using TweenLite for my flash animation and just discovered that there is a Corona transition.from method too. I often find I prefer to "build" a view by starting with all my images in their final resting place using the transition.from to assemble them.
transition.from (tagline, {time=500, y=260, delay=1500, xScale=.1, yScale=.1, alpha=0})
transition.from (product, {time=300, delay=3000, alpha=0})
Handy!